And if not more profitable, at least a much better location to work.
Law firms can learn from corporate expertise to create their own social responsibility programs. Such applications can help law firms to do well by doing good. They can strengthen the firm’s reputation and market place. They can help the company identify with the culture and CSR activities of clients and possible customers. They can help attorneys and staff find more meaning in their work and improve as human beings.
From the words of the social responsibility Karma Committee at Brownstein Hyatt Farber Schreck: Be kind. Be generous. Be concerned. Donate time. Donate effort. Donate money. Just find a cause and also give. You’ll quickly discover giving is also receiving.
A panel discussion about the law firms can find out about CSR and present some of its elements into their own models was sponsored by the Rocky Mountain Chapter of the Legal Marketing Association. The program was held May 8 in Maggiano’s Little Italy in downtown Denver.
At law firms, the item is that the people – the attorneys and support staff who provide high quality legal services. It’s an easy fit.
Law firm social responsibility is all about making a difference within the community and the profession, and inside a company. Even the best efforts will make no effect if spread too thin. You can’t optimize the value of your contributions or tell your story if your efforts are overly diluted. To decide how to most effectively invest its assets, a law firm wants a social obligation focus and a strategy.
Social responsibility efforts must be authentic. Matson Law Firm and other entities must always avoid’green-washing’ – telling a story that is aspirational, but not really correct. Know yourself. Let your firm’s unique culture and skills determine which attempts to pursue and which to avoid.
When examining your civilization, don’t limit yourself to associate enter. Law firms are little communities, nearly like households. Any attempt to define culture and social responsibility must represent not only the interests of lawyers, but also the interests of all levels of support staff. Efforts have to be meaningful throughout the business. The benefits to employee recruitment, retention and satisfaction can be remarkable.
DeBoskey outlined three types of community involvement and stated his view that a fantastic social obligation plan includes elements of all three.
In a traditional model, an organization’gives back’ blatantly to the neighborhood when requested – as a good citizen, rather than for any tactical purposes. In a social responsibility model, these efforts align with the capabilities of this company – such as the legal skills of lawyers. Every non-profit requires legal advice.
At it’s most complicated, a social responsibility program entails using your core product – legal solutions – as a tool for social change. Volunteer with organizations like the Institute for the Advancement of the American Legal System at the University of Denver, or the Rocky Mountain Children’s Law Center.
A powerful focus makes it much easier to make conclusions. Encana, by way of example, focuses its charitable giving approach on issues surrounding its merchandise — natural gas. Brownstein will give money only if the request comes from a customer, or if one of their attorneys is a member of the organization and about the board.
Law firms searching for extra information can discover valuable resources inside the Corporate Community Investment Network. CCIN is an association for professionals whose main responsibility is to manage community investment programs within a for-profit small business setting.
Many businesses and a couple of law firms have really created different foundations to mange some of their own giving. A foundation includes more limitations and distinct tax methods. As entities using a life of their own, however, foundations are more prone than one-off attempts to keep a helpful existence.