Now a lot people have finally figured out how to spell Pinterest along comes Instagram. Instagram is a mobile application that’s the brain child of Kevin Systrom, a school friend of Mark Zuckerberg’s. In fact, Zuckerberg invited Systrom to join Facebook when the social networking site was just an idea in Zuckerberg’s mind, but Systrom chose to stay in school. That choice has led in Systrom getting Silicon Valley’s, and Stanford University’s, latest internet billionaire.
Instagram is a free photo sharing social media website established on October 6, 2010. It lets users download pictures, process them via an electronic filter, and also share them with other customers they’re connected to. Instagram has been exceptionally successful from the start. By December 2010 they already had over 1 million users. From April 2012, 30 million consumers were downloading more than 150 million photographs on Instagram. Seeing a danger to its social networking dominance, Facebook acted quickly to neutralize its latest competitor. In April, Facebook bought Instagram for $1 billion.
How can local small businesses utilize Instagram? First, you need to register. To register a business you need to have a location page. In order to make place page for your business, you must create an account in Foursquare. Foursquare is a location based social media site for mobile users. Instagram utilizes Foursquare’s location database to label a photo to that location. If your location is not already listed on Foursquare’s database, you can add it by following these measures as advocated on best Instagram bot 2017 webpage:
Download and Register for Foursquare from the App Store: http://bit.ly/lx9vzb or on Google Play.
Once you’ve added the place into the Foursquare database, you ought to be able to hunt for it on the Location screen in Instagram and select it to tag your photo with the location you have created.
Upload your photo, then tap the location name (in blue text) that appears over your photo to find the location page you have created, where your photograph and all photographs tagged on this place later on will appear.
1. Sing up using your name as the user name.
2. Add a profile image, information about the business and a Hyperlink to your website
3. Link to our other societal networking accounts (Facebook, Twitter, etc..)
Now that you have your account set up, you can start to build a presence on Instagram. Among the approaches that you can use are:
1. Share compelling content. Where have you ever heard that before? Whoever has followed inbound marketing, seo, and constructing an online presence knows that it all starts with content. Ask for feedback from the followers. What do they enjoy the most? Think about at the least?
2. Use hashtags to find more followers and discuss your photos. When using hashtags, be specific. This will help you find like-minded people who will be more likely to be interested in your service or product. So rather than just saying #car, say #bmw. Attempt to engage the people who are most directly interested in your goods. Look at what other businesses are doing within your industry. They probably have used ideas that haven’t happened to you.
3. Share the photograph on other social networking sites. Instagram allows you to easily share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they’ll go to your website, or begin to follow you on Instagram.
4. Ensure that your photos tell the story you want to inform. Posting a photo of that fantastic steak dinner you’re going to consume will not do you much good if you have a tire store. Be authentic. Your customers will be able to tell whether the photos you are posting are actual or not
5. Be consistent. Do not over-saturate your posts, but post often enough to keep our followers participated.
One of the criticisms of all Instagram is the filters destroy good photos. This complaint has come largely from professional photographers who could be feeling the heat of competition. Their criteria of what is acceptable are usually higher than the public at large too. For most business functions, the picture reproduction in Instagram is “good enough”.