You have decided to shoot a corporate video production and soon thereafter, the fear sets in. What am I thinking! I’m terrible in the front of a camera! This is a natural reaction, especially if you’re one of those company’s principals who is expected to lead and therefore expected to be the star of your corporate video. But does this imply that you are the best man for your job?
If it comes to corporate video productions, the company owner or CEO might appear to be a natural choice. By way of example, if you are shooting an employee orientation movie, your audience will want to have to learn about you, your philosophy, and your company and who better to talk yourself and your vision than you? The same is true of corporate video productions developed to draw investors. But if you’re extremely uncomfortable on camera, then appearing in a starring character could be counterproductive. Rather than inspiring confidence, a poor portrayal onscreen could cause doubt. As a result of this, you should assess whether you’re the ideal person to direct the movie. And if you are not the best person, who’s?
Define the Corporate Video Production’s Purpose
Corporate videos are created for many reasons ranging from employee orientations, investor relations, and sales videos to business tours and”how to” videos. Ask yourself exactly what purpose that the video is meant to serve and who the intended audience is.
For example, if your movie is meant to set your investors’ minds at ease and inspire confidence that your organization continues to innovate, then your movie should convey energy, dedication, and power. While a talking head with loads of bar charts could convince investors that your organization is on course, a corporate video production revealing your staff hard at work may be more successful. In the event you stand in the front of the camera talking about your latest initiatives or would you of your energetic workers take the lead? A series of employee testimonials could be far more convincing than a conversation of bank balances in this circumstance.
In the same way, customer testimonials are powerful tools. After all, who better to talk about the miracles of your goods and services compared to the clients who have profited from them?
Assess On Camera Skills
Whether you’re considering yourself or someone else to your starring role, it’s important that whoever contributes the corporate video production is comfortable on camera. Formal acting training is not necessary to adequately represent your company in a business video, but whoever contributes the video ought to be comfortable with role playing and talking on camera.
Consider holding a casting call for the video. For instance, if your movie will feature an employee giving new hires a sneak peek at what it’s like working for your business, you could hire an actor to play the role but having a true employee do it will be effective. Let your workers know about the opportunity and have them publish video auditions or try out before a video camera set up on your seminar room. Not only may you be surprised by the talent your employees has, your employees could enjoy being involved on your Documentary Film Maker in Gurgaon.
Consult with Your Corporate Video Production Team
Your video production team understands what it’s doing, so make certain to associate with your producer. If it’s crucial that you star in the movie, your manufacturer can put you at ease and help you look good on camera. You may be able to appear on camera for a brief time, filling in the remaining part of the movie with voiceovers, images, photos, images of your business, and testimonials. Your production company might recommend a spokesperson or even a character, depending on the movie’s purpose and audience.
Deciding who should star in your company video production comes down to who’s best equipped to deliver the message to the intended audience. It can be you, it could possibly be an employee, it may be an actor, or it can be your customers!